Hiring Managers Can Smell "Textbook Knowledge" from a Mile Away.
You can't get the job without experience. You can't get experience without the job.
ALFA™ helps break that loop.
This course is specifically designed for:
1) The innately curious professionals who are interested in transitioning into Business Analysis.
2) Those who need to baseline their BA knowledge at the equivalent of an undergraduate degree level without spending 4 years in an undergraduate program.
3) Those who need to meet the entry requirements for the hands-on FOBA™ practicum.
NOTE: For those with no prior BA experience, this course is a pre-rquisite to ta FOBA. Students with no prior BA experience must earn their ALFA certificate to become eligible to enrol into FOBA.
Why ALFA is Different
Start from zero and finish interview-ready in months, not years
We remove the #1 barrier to entry. You don't need a tech background or a business degree to start.
The "Reality Layer" Download
Get an undergraduate-level BA foundation in < 30 hours.
Skip 4 years of academic theory. Download the core knowledge of a 20-year veteran for a fraction of the cost.
Learn Inside a Real Simulation
Train inside Peterson & Baker, our simulated Fortune-500-style enterprise.
Stop memorizing abstract definitions. Learn to navigate the messy, complex reality of a real company from Day 1.
The ODESA™ Roadmap
Master the exact 5-phase framework used on million-dollar consulting projects.
Never feel lost on a project again. You will have a repeatable battle plan for every stage of the lifecycle.
Corporate Survival Tactics
Learn the political dynamics that kill most junior careers.
We don't just teach you skills; we teach you how to survive the office politics that textbooks ignore.
Direct Path to Advanced Training
ALFA is the only course that qualifies you to enter our advanced FOBA™ practicum without prior job experience.
ALFA is the only course that qualifies you to enter our advanced FOBA™ practicum without prior job experience.
The "Experience Paradox" Solved
Start from zero and finish interview-ready in months, not years.
We remove the #1 barrier to entry. You don't need a tech background or a business degree to start.
An Undergraduate-Level Foundation in < 30 Hours.
We stripped out the academic fluff and electives.
This is the concentrated "Reality Layer" curriculum you need to survive Day 1 on the job.
MODULE 1: The Enterprise Reality Check (How Things Actually Work)
● Lesson 1: The Communication Gap: Why complexity creates your job.
● Lesson 2: The P4 Model: People, Process, Product, Projects.
● Lesson 3: The Two Battlefields: Support vs. Project Work.
● Lesson 4 Mission: Identify the Gaps. (Analyze a P&B scenario to identify where Communication Distance has caused a million-dollar failure).
MODULE 2: Your Career Strategy (There is A Place for Everyone)
● Lesson 1: The 5 Types of BAs: Picking your Value Quadrant (Strategy vs. Systems vs. Process).
● Lesson 2: The Job Market Reality: Decoding real postings from NY, Toronto, and London.
● Lesson 3 Mission: The Self-Audit. (Use the DiSC + Motivators assessment to lock in your specific career track).
MODULE 3: Navigating Corporate Chaos (The Business Environment)
● Lesson 1: The Invisible Org Chart: Strategic, Tactical, and Operational layers.
● Lesson 2: Domain Mastery: Vertical vs. Horizontal specialization.
● Lesson 3 Mission: Map the Power Players. (Create a Stakeholder Map for the P&B Requisition Project. Identify who holds influence vs. who holds authority).
MODULE 4: Demystifying the Tech Stack (The Technical Environment)
● Lesson 1: System Models: COTS vs. Custom, SaaS vs. On-Prem.
● Lesson 2: The 4 Core Layers: UI, Logic, Data, Integration.
● Lesson 3: The P&B App Portfolio: Navigating a 400-app ecosystem.
● Lesson 4 Mission: Anatomy of an App. (Dissect the P&B Requisition Portal into its 4 layers. Define the inputs, logic, and outputs).
MODULE 5: The Art of Requirements & Specification (Your Core Skills)
● Lesson 1: The Order-Taker Trap: Elicitation vs. Dictation.
● Lesson 2: Requirements Architecture: Functional, Data, Security, and Integration.
● Lesson 3: The Requirements Lifecycle: From Discovery to Deployment.
● Lesson 4 Mission: The Atomic Requirement. (Write 3 perfect, atomic User Stories for the P&B portal, including Acceptance Criteria).
MODULE 6: The ODESA™ Execution Loop (How To Deliver under Any Circumstance)
● Lesson 1: Onboarding: Securing access and alignment.
● Lesson 2: Discovery: Finding the true business need.
● Lesson 3: Elaboration: Refining requirements for the build.
● Lesson 4: Support & Adoption: Ensuring value is realized.
● Lesson 5 Mission: The Project Plan. (Draft a high-level ODESA work plan for a new P&B initiative).
MODULE 7: Visual Modeling
● Lesson 1: Process Mapping (BPMN Basics).
● Lesson 2: Data Modeling (ERD Basics).
● Lesson 3 Mission: Draw the Flow. (Create a current-state process map for the broken P&B requisition workflow).
MODULE 8: Agile & Delivery Realities
● Lesson 1: Agile vs. Waterfall vs. Wagile.
● Lesson 2: The Product Backlog: Managing scope in the real world.
● Lesson 3 Mission: Backlog Refinement. (Prioritize a list of conflicting features based on business value).
MODULE 9: The Career Launchpad (formerly "Become Hire-Ready")
● Lesson 1: The "No Experience" Portfolio: How to package your P&B missions into a portfolio that proves competence.
● Lesson 2: The Behavioral Interview Hack: Answering "Tell me about a time..." using simulated scenarios.
● Lesson 3: Bypassing the ATS: Tactics to reach hiring managers directly.
● Lesson 4: Your First 90 Days: How to survive probation.
● Lesson 5: Next Steps (The Bridge to FOBA).
MODULE 10: Advanced Tactics (The Bridge to FOBA)
● Lesson 1: Corporate Survival & Politics.
● Lesson 2: AI Patterns in Business Analysis.
● Lesson 3: Next Steps: How ALFA skills satisfy the prerequisites for the FOBA™ practicum.
Get Started for Free Now with the BA Primer
You can start learning the basics of business analysis now while we build ALFA to launch in Febrary 2026.
Thanks for subscribing! Please check your email for further instructions.
We never spam or sell your email address. Unsubscribe any time with a single click.
