10% discount on all pre-orders before January 1, 2026.
Hiring Managers Can Smell "Textbook Knowledge" from a Mile Away.
ALFA™ replaces theory with the "Reality Layer" -- so you can break the "No Experience" loop and get hired fast!
Who Needs ALFA?
1) The Career Switcher: You are ready to transition into Business Analysis, but you lack the "real-world" knowledge & experience to get past the resume screen.
2) The Efficiency Hunter: You want an undergraduate-level foundation in < 30 hours -- without the 4-year wait or the $134,000 debt.
3) The Future High-Performer: You are targeting our FOBA™ practicum, but you need to master the core tradecraft first.
Why ALFA is Different
Start from zero and finish interview-ready in months, not years
We remove the #1 barrier to entry. You don't need a tech background or a business degree to start.
The "Reality Layer" Download
Get an undergraduate-level BA foundation in < 30 hours.
Skip 4 years of academic theory. Download the core knowledge of a 20-year veteran for a fraction of the cost.
Learn Inside a Real Simulation
Train inside Peterson & Baker, our simulated Fortune-500-style enterprise.
Stop memorizing abstract definitions. Learn to navigate the messy, complex reality of a real company from Day 1.
The ODESA™ Roadmap
Master the exact 5-phase framework used on million-dollar consulting projects.
Never feel lost on a project again. You will have a repeatable battle plan for every stage of the lifecycle.
Corporate Survival Tactics
Learn the political dynamics that kill most junior careers.
We don't just teach you skills; we teach you how to survive the office politics that textbooks ignore.
Direct Path to Advanced Training
ALFA is the only course that qualifies you to enter our advanced FOBA™ practicum without prior job experience.
ALFA is the only course that qualifies you to enter our advanced FOBA™ practicum without prior job experience.
The "Experience Paradox" Solved
Start from zero and finish interview-ready in months, not years.
We remove the #1 barrier to entry. You don't need a tech background or a business degree to start.
An Undergraduate-Level Foundation in < 30 Hours.
We stripped out the academic fluff and electives.
This is the concentrated "Reality Layer" curriculum you need to survive Day 1 on the job.
MODULE 1: The Enterprise Reality Check (How Things Actually Work)
● Lesson 1: The Communication Gap: Why complexity creates your job.
● Lesson 2: The P4 Model: People, Process, Product, Projects.
● Lesson 3: The Two Battlefields: Support vs. Project Work.
● Lesson 4 Mission: Identify the Gaps. (Analyze a P&B scenario to identify where Communication Distance has caused a million-dollar failure).
MODULE 2: Your Career Strategy (There is A Place for Everyone)
● Lesson 1: The 5 Types of BAs: Picking your Value Quadrant (Strategy vs. Systems vs. Process).
● Lesson 2: The Job Market Reality: Decoding real postings from NY, Toronto, and London.
● Lesson 3 Mission: The Self-Audit. (Use the DiSC + Motivators assessment to lock in your specific career track).
MODULE 3: Navigating Corporate Chaos (The Business Environment)
● Lesson 1: The Invisible Org Chart: Strategic, Tactical, and Operational layers.
● Lesson 2: Domain Mastery: Vertical vs. Horizontal specialization.
● Lesson 3 Mission: Map the Power Players. (Create a Stakeholder Map for the P&B Requisition Project. Identify who holds influence vs. who holds authority).
MODULE 4: Demystifying the Tech Stack (The Technical Environment)
● Lesson 1: System Models: COTS vs. Custom, SaaS vs. On-Prem.
● Lesson 2: The 4 Core Layers: UI, Logic, Data, Integration.
● Lesson 3: The P&B App Portfolio: Navigating a 400-app ecosystem.
● Lesson 4 Mission: Anatomy of an App. (Dissect the P&B Requisition Portal into its 4 layers. Define the inputs, logic, and outputs).
MODULE 5: The Art of Requirements & Specification (Your Core Skills)
● Lesson 1: The Order-Taker Trap: Elicitation vs. Dictation.
● Lesson 2: Requirements Architecture: Functional, Data, Security, and Integration.
● Lesson 3: The Requirements Lifecycle: From Discovery to Deployment.
● Lesson 4 Mission: The Atomic Requirement. (Write 3 perfect, atomic User Stories for the P&B portal, including Acceptance Criteria).
MODULE 6: The ODESA™ Execution Loop (How To Deliver under Any Circumstance)
● Lesson 1: Onboarding: Securing access and alignment.
● Lesson 2: Discovery: Finding the true business need.
● Lesson 3: Elaboration: Refining requirements for the build.
● Lesson 4: Support & Adoption: Ensuring value is realized.
● Lesson 5 Mission: The Project Plan. (Draft a high-level ODESA work plan for a new P&B initiative).
MODULE 7: Visual Modeling
● Lesson 1: Process Mapping (BPMN Basics).
● Lesson 2: Data Modeling (ERD Basics).
● Lesson 3 Mission: Draw the Flow. (Create a current-state process map for the broken P&B requisition workflow).
MODULE 8: Agile & Delivery Realities
● Lesson 1: Agile vs. Waterfall vs. Wagile.
● Lesson 2: The Product Backlog: Managing scope in the real world.
● Lesson 3 Mission: Backlog Refinement. (Prioritize a list of conflicting features based on business value).
MODULE 9: The Career Launchpad (formerly "Become Hire-Ready")
● Lesson 1: The "No Experience" Portfolio: How to package your P&B missions into a portfolio that proves competence.
● Lesson 2: The Behavioral Interview Hack: Answering "Tell me about a time..." using simulated scenarios.
● Lesson 3: Bypassing the ATS: Tactics to reach hiring managers directly.
● Lesson 4: Your First 90 Days: How to survive probation.
● Lesson 5: Next Steps (The Bridge to FOBA).
MODULE 10: Advanced Tactics (The Bridge to FOBA)
● Lesson 1: Corporate Survival & Politics.
● Lesson 2: AI Patterns in Business Analysis.
● Lesson 3: Next Steps: How ALFA skills satisfy the prerequisites for the FOBA™ practicum.
